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Nurses
for a Healthier Tomorrow is launching a new print ad campaign
to help recruit nursing faculty. The four print ads will appear
in nursing journals, magazines and newsletters throughout
2004 to reach nurses who might want to explore faculty positions.
As with
the Nurses for a Healthier Tomorrow's "Nursing. It's
Real. It's Life." campaign that launched in the fall
of 2001, the coalition is using both formal and grassroots
methods to distribute the faculty recruitment advertising
campaign.
Lippincott
Williams & Wilkins (LWW), a global publishing company,
has become a Platinum sponsor of the campaign. LWW will provide
the coalition with an in-kind sponsorship valued at $1 million,
including:
- Placement
of NHT faculty recruitment ads in top LWW nursing journals
to total $100,000.
- High-visibility
placement of Nurses for a Healthier Tomorrow's logo on the
table of contents pages of LWW's top nursing journals, including:
American Journal of Nursing, Journal of Nursing
Administration, The Nurse Practitioner, Nursing2004,
Nursing Administration Quarterly and Nursing Management.
- High-visibility
placement of Nurses for a Healthier Tomorrow's logo with
high-visibility on LWW direct mail pieces.
- Printing
and distribution of NHT's faculty recruitment poster through
LWW's American Nursing Student newsletter, which
is distributed four times per year in accordance with the
academic calendar.
- Publishing
Nurses for a Healthier Tomorrow campaign news and updates
via www.nursingcenter.com
and various journals' electronic newsletters.
Bronze
sponsors Nursing Spectrum and NurseWeek magazines
will run the print ads in their publications as they have
in the past. Nurses for a Healthier Tomorrow member organizations
also are asked to run the print ads in their publications.
The four
print ads can be viewed on the coalition's Web site (www.nursesource.org),
along with a mechanism to request copies of the ads.
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