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Lippincott
Williams & Wilkins (LWW) has become a Platinum sponsor
of Nurses for a Healthier Tomorrow. LWW is a leading international
publisher of professional health information for nurses, physicians,
specialized clinicians and students. LWW provides essential
information for health care professionals in print and electronic
formats, including textbooks, journals, CD-ROM, PDA and via
intranets and the Internet.
LWW will
provide the coalition with an in-kind sponsorship valued at
$1 million, including:
- Placement
of NHT faculty recruitment ads in top LWW nursing journals.
- Placement
of NHT's logo on the table of contents page of top LWW nursing
journals.
- Placement
of NHT's logo on LWW direct mail pieces.
- Printing
and distribution of NHT's faculty recruitment poster.
"Nurse
educators are critical to creating the nurses needed to meet
our country's health care needs," said Jay Lippincott,
president and CEO of Lippincott Williams & Wilkins. "While
we create hundreds of books, journals and teaching tools for
nurses, we know they are only as good as the teacher who uses
them. We are eager to support this important campaign to increase
the number of nurse educators."
LWW publishes
more than 50 nursing journals, including American Journal
of Nursing, JONA: Journal of Nursing Administration,
Nurse Educator, Nursing2004 and Nursing Management.
LWW is
headquartered in Philadelphia and can be found online at www.lww.com.
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