Career in Nursing, a new Kaplan Inc./Simon & Schuster
book that was published in January 2003, features Nurses for
a Healthier Tomorrow in one of its chapters.
first chapter, "The 21st Century Nurse," includes
information about the coalition. One of the coalition's print
ads also accompanies the copy. The chapter discusses trends
in health care, including the nursing shortage and responses
Career in Nursing is written by Annette T. Vallano, a
practicing nurse and nursing career specialist. It offers
nurses the expert advice they need to take charge of their
includes strategies for reaching the needs of the health care
marketplace, advice for updating and upgrading clinical skills,
profiles of nurses who have adapted their careers and business
strategies for managing a nursing career. The book also includes
special chapters for the older nurse, newly graduated nurse,
male nurse and second-career nurse.
printing of the book will be 7,500 copies. Interested parties
can order Your Career in Nursing through 1-800-KAP-ITEM,
Amazon.com, Barnes & Noble and other outlets.
sales to schools or universities, contact: Order Department,
Simon & Schuster, 100 Front St., Riverside, NJ 08075,
phone 800-223-2336, fax 800-943-9831.
for a Healthier Tomorrow brought its message to the movies in
a summer 2002 campaign. Looking for a new outlet to tellt he
public that nursing is an exciting career choice, the coalitione
xpanded its outreach campaign to include advertisements in movie
theaters during May. May was chosen to honor Nurses Week, which
was May 6 through 12. The on-screen ad featured real-life nurses
from the coalition's print ad campaign, showcased the "Nursing.
It's Real. It's Life." tagline, and directed moviegoers
to the www.nursesource.org
Web site. Reaching more than 2.5 million moviegoers, the on-screen
ad appeared on 436 screens nationwide in the following major
markets: Los Angeles, New York, Miami, Baltimore, Dallas, Washington,
DC, Atlanta, Detroit, Seattle, Chicago, Philadelphia, San Francisco
and Boston. Coalition sponsor JWT Specialized Communications
created the ad and handled distribution.